Words Create Our Reality
Think about it.
Take a couple seconds, close your eyes, and step away from the screen.
Now – think.
It doesn’t matter what about.
“What the hell am I doing?”
“This is stupid.”
“I should get back to work.”
“Why am I wasting my time?”
Great. All of these are perfect.
My question is this: Those thoughts, the ones in your head right now – how do you think them?
Are they swirls of colors and shapes? (Like Jimi Hendrix)
Are they tastes? Smells? Tones?
No. They’re words.
This is what I mean by understanding the power of words. Language isn’t just a tool we use to transmit information. Words are the foundations of our thoughts. They structure our minds.
We’re wired by words and we barely notice.
All words aren’t created equal. One isn’t just as good as the next. Words matter.
Take it from Twain,
“The difference between the almost right word and the right word is really a large matter. ‘Tis the difference between the lightning bug and the lightning.”
Lightning bugs don’t inspire action. They don’t win hearts and minds. And they certainly don’t effectively communicate your message to your customers.